Within a tight schedule, Bermuda helped us to put a renewed marketing strategy into practice. After we created new, clearer key messages as well as a visual look with Bermuda and adapted them to different functions, our conspicuousness and credibility has increased significantly.
Wirepas is leading the way in the industrial internet. In a short period of time, Wirepas has had many important investments, new partners, brand new offices in six countries and found new ways to use mesh network. With their endlessly scalable protocol, Wirepas has gained a lot of deserved visibility and hired extremely professional employees both internationally and in Finland.
How it all started
Our cooperation speeded up as we started to define the Wirepas story. It was a real challenge to explain a highly technical matter as efficiently as possible while still drawing the attention of those who aren’t yet quite aware of the possibilities of mesh network and IoT. Even more important than introducing the technical specs was to underline the business opportunities and the benefits offered to the end users. Together with our customer, Strategy Director Mika Kihlakaski, and Art Director Heikki Hujala, we defined the new Wirepas brand identity.
A story and an identity by themselves don’t do anyone any favors – instead, they need to be lived, to be shown in the products and the service, and to be forwarded. Nobody knows our customer better than their own customers. That is the truth especially with the new technology-driven companies such as Wirepas that are led by high-level professionals. The story comes alive through the customers, and that’s why the actions of the company should be all about cooperation rather than just doing what the company is used to do. The mission of Bermuda was to define the story of Wirepas and make it clear, influential and interesting in the eyes of the target audiences.
Stories in every channel
It’s important to convey the core meaning of the story so that strategic work can really bear fruit. We got started with the website wirepas.com, a video, a fair stand, and a company introduction and a technical leaflet to support the sales meetings. The base was created.
Our cooperation continued by supporting the everyday marketing communications, including taking the brand to new trade fairs, designing roll up banners, and creating visual looks for pitching presentations. Also, we had the honor of publish great news about Wirepas:
- commerce-oriented newspaper Kauppalehti assumed the Silicon Valley potential of Wirepas correctly,
- Wirepas has convinced many new investors, and
- the size of Wirepas is growing fast.
Where we are now
At the moment, we are living the second chapter of the Wirepas development and strengthening the base we created at the beginning of our cooperation. The results show that group intelligence is doing its magic, so we decided to take the most advantage of it. We also brought a tad more concreteness and practicality to the business opportunities enabled by the possibilities of IoT.
To set an example, we tell a story about sensoring applications in a video featuring vivid drawings by our Creative Director Sami Partanen and a soothing voiceover. As a result, both experts and customers with less knowledge of technical matters will effortlessly understand the benefits of the application.
We updated the website to match the new visual look and the renewed strategy which also updated the Wirepas key messages. Ever since the summer of 2016, our work has been visible, for example, in the interior design of the offices of Wirepas as well as in Wirepas Go, a partner event arranged in the summer of 2017.
Active communication and brainstorming made the tight and efficient cooperation possible. During our cooperation, the collaboration has been lively and based on mutual appreciation: the knowledge and vision of Wirepas goes hand in hand with the expertise of Bermuda to give that knowledge a voice. Sparring helps to add layers to the new ideas and to improve the cooperation.
Here you can also read an article about the world record made by Wirepas in 2015.